Get Out The Vote

Challenged to create a campaign to encourage participation in the election process, I spent hours researching why some people don't vote.  Two of the most commonly cited reasons for not participating are not knowing why voting is important and not knowing how to make a decision about candidates. In response I designed this campaign to inform voters on the five issues that made this election so important, the gravity of the presidential election, and how each candidate affected these five issues.

I created two poster systems. One that allowed all five of the key issues to always be present while each poster highlighted a different issue, and one that used a frame to frame different issues and allow for portraits to be placed in the center, allowing participants in the campaign to stake a claim in the political process at hand.