Suzanne's Cupcakes

Suzanne’s Cupcakes is a local startup cupcake bakery that required a brand identity. The aim was to communicate the fun and relaxed quality of baking while avoiding common baking and cupcake cliches. This resulted in the unconventional color palette and the lack of ornate imagery. In order to create a mark that had personality and was unique while also avoiding cliches, I developed a custom word mark.