Covington/Newton County is mostly known as a prime filming location in Georgia, gaining repeat visitors from fans of films and shows, such as The Vampire Diaries. Moving into 2020, the Covington/Newton County Convention and Visitors Bureau’s goals included repositioning their image to more accurately portray the wide array of things that make up the county. I worked to create a mark that evoked the warm and welcoming tone the community touted while also nodding to true heart of the community: an overlap of earth, water, and history.